Our first major step is the public beta of MOM, our gamified mobile app for cancer fatigue and anxiety.

Patients, families, and care teams will get access to real-time support, reflections, and emotional wellness tools — backed by science and powered by joy.

As users interact with MOM, we’ll collect anonymous emotional health data to understand what support truly works.

These insights will inform every decision we make — from tech development to policy conversations.

We’ll launch our first training and certification program for new wellness support professionals — non-clinical roles who work alongside healthcare teams.

Approved by local laws and experts, they’ll help reduce burnout and improve mental care everywhere.

From micro apps developed for patients and family members to emotional skill-building gamification apps for caregivers,

We’ll release our first set of on-demand wellness education tools — tailored for different needs, in different languages.

In high-need areas, we’ll install mobile wellness hubs and telemedicine cabins — giving people a quiet space to reflect, connect, and feel supported.

These units also could be connected to the MOM app and staffed by certified support aides.

Based on scientific evidence and combined knowledge and network power of our alliance we will develop purpose built sustainable "units" worldwide to reduce disparities in health outcomes between different populations and improve the overall quality of life for breast cancer patients, survivors and healthcare professionals.