Lifestyle Coaching Goes Digital: The PINK! App Breakthrough

Mental health matters — especially in the shadow of cancer.

The PINK! app, featured in Karger, offers app-based lifestyle coaching to support breast cancer patients in managing emotional and physical fatigue. Their results? Less anxiety. Better sleep. Higher treatment adherence.

This is the future Viribus Unitis Alliance is racing toward with the MOM Health App — combining motivation, education, and daily mental support through wellness games, digital companionship, and anonymized data.

Apps like PINK! and MOM show that cancer support doesn’t need to be clinical to be effective. It just needs to be consistent and compassionate.

📖 Read it here:https://karger.com/brc/article/18/5/354/845307/App-Based-Lifestyle-Coaching-PINK-Accompanying